Archive 2006-2011
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Creativity isn’t magic
The 3rd video for Everything is A Remix.
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Ubiquitous infographics
The past few years we’ve seen a surge on data visualization, from the proceedings of Edward Tufte to the masterful curation by the likes of Manuel Lima, blogs like Infoesthetics or tools like ManyEyes. What was once an beautifying artifact to data crunchers has now gone mainstream, popularized by infographics on high traffics websites (Mashable…
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Green Lantern teaches astrophysics
For those living under a rock, the movie adaptation of one of the most famous comic characters is almost here: Green Lantern. The trailer above should be enough to seduce fans, but why stop there? And instead of the regular blockbuster campaign why not appeal to the geeky teenager and entice the astrophysicist within? That’s…
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Inspiration (and a Smile) changes everything
Vanessa from DDB Brasil just sent me an example of Digital Out, Interactive In. Brastemp, a Brazilian electronics brand shows how you can be interactive with radio. The campaign was so successful that it was replicated in Portugal by a couple of radios. The spot, that aired simultaneously in 11 major radio stations in the…
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Digital out, Interactive in.
The past few months already, the term digital has mostly left my vocabulary as an advertising professional. Instead, the preferred word is interactive. Not only because words matter, but considering computational ubiquity is just a few years away (from TV to nano sensors), saying a media is digital is almost an oxymoron. Interactive goes beyond…
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Radiolab Hyper Audio Player
WNYC’s RadioLab is a radio show at NPR (which includes another favorite, This American Life) that did a few days ago an episode on ‘Desperately Seeking Symmetry’. If the above gorgeous piece of film wasn’t enough, now follows Radiolab Hyper Audio Player, based on the same episode. Henrik Moltke took the amusing conversation of radio…
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A print ad that speaks to you
Great catch by Marc at Osocio: a campaign for Reporter Without Borders, by Publicis Brussels with a print ad that speaks to you. Don’t have an iPhone? Try the website. Just shows how dead trees media can still be relevant on this digital age. Sort of.
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Advertising Propagation Interface
Somehow i found an opening on my busy schedule as Head Of Social Media at Fullsix to deliver a talk this weekend at SWITCH Conference. To excuse myself for lack of preparation, i’ll share the original presentation, with presenter notes so you could get a few more ideas about Advertising, Propagation and the importance of…
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Are you attending SWITCH Conference?
If you’re curious what conference I’m talking about, start by visiting http://www.switchconf.com/ . Too busy? Well, in a nutshell, it’s a 2 day event bringing together passionate people with different backgrounds to discuss and share ideas about innovation, entrepreneurship, science and technology. Ricardo Sousa and his talented young team rolls out the 2011 edition in Oporto (Portugal), the…
Got any questions?